Baked fresh every morning · in-store pickup · living sourdough since 2024
Naturally leavened bakery · Florence

Bread made
with time.

Just flour, water, sourdough and salt — and a whole night of waiting. No rush, no shortcuts. Good bread needs time.

Naturally leavened sourdough loaf with a spiral score
Living
sourdough
since 2024

We take our time, and we make the invisible visible.

24h
of slow fermentation
4
ingredients, nothing more
100%
living sourdough
7:30
baked every morning
From our oven

The bread & the pastries

A few things, made well. They change with the seasons and the flour we find.

The science of waiting

What happens while you wait

Slow fermentation lets chemistry do the work for us. Here it is in five steps.

The enzymes

Water meets flour: enzymes turn the starch into simple sugars.

The yeast

The sourdough eats the sugars and releases carbon dioxide and a little alcohol.

The gluten

The gluten net traps the gas in thousands of bubbles: the dough grows.

The bacteria

Slow lactic bacteria make the smell and the light sour taste.

The maturation

12–24 hours in the cold: more flavour, a crisp crust, easier to digest.

Fast bread is full of air but has no taste. Waiting makes bread good.

The Ferment & Flour mark printed on kraft paper
Our story

One sourdough mother, and a lot of patience.

Ferment & Flour started in a small kitchen in Florence, with a jar of sourdough that we feed every day. We think good bread cannot be fast: it needs time, like all good things.

We use only stone-milled flour, water, salt and our sourdough. We mix it by hand, fold it “in a spiral” and let it rest all night. In the morning we cut a spiral on every loaf — our mark — and bake it.

— the Ferment & Flour family

Behind the design

The project

Ferment & Flour is a graphic-design project. The whole brand has one simple idea: to make the invisible work of fermentation visible.

The original brief

Brand
Ferment & Flour — a small bakery for slow-fermented bread and pastry.
Theme
Slowness / fermentation.
Deliverable
Design a brown kraft paper bag. The drawing must cover the whole bag — front, back and sides, not only one side.
Colour constraint
Only warm neutrals: cream, tan, brown, dusty rose. No other colours.
Concept
Show “something invisible that becomes visible” — the bubbles, the growth, the slow change of fermentation.

What was made

  • The brand & spiral logo
  • The kraft bag & wrap-around packaging
  • The colour palette & research
  • This website
View the presentation →
Come and find us

Visit us

AddressBorgo San Frediano 18
50124 Florence (FI) · Oltrarno
HoursTue–Sat  7:30–13:30 / 16:30–19:30
Sunday  7:30–13:00
Monday closed
In the heart of Oltrarno
BORGO SAN FREDIANO 18 · FLORENCE

Reserve your loaf

Leave your email. We will tell you when you can book bread for the week, and when we bake something special.